So, by not doing the keyword research, you are cutting off the source of data that is necessary for any SEO campaign. It isn’t just about figuring out the number of searches for a particular keyword, but it is about exploring the many varied ways that people use language to research an idea or topic. Researching keywords gives marketers a better understanding of the demand for certain keywords for better SEO. Without keyword research, SEO is irrelevant. It is advisable to get the help of the Shopify technical support team.
Although, if you're shifting from another platform to Shopify, and want to get the SSL certificate, you might need to walk the extra mile to ensure no negative impact hits the search engine position. If you’re creating a new Shopify store with a new domain bought from Shopify, then it can be done effortlessly.
Luckily, every Shopify subscription comes with a free SSL certificate for the website. It is due to these reasons that having an SSL certificate becomes a necessity to perform SEO. In addition to search engine giving preference to SSL certified ( websites over less secure ( websites, most of the internet browsers now discourage the user from visiting any non-SSL certified website by flashing security warning. Secure Sockets Layer (SSL) certificates are ways to ensure that a particular website is secure and encrypted. The sitemap file is automatically generated for every Shopify store.
Following the verification process, it is advisable to submit an XML sitemap to both the services to help index your website faster and make the process easier. All you need is to prove the ownership of the website. It is quite straightforward to register your Shopify website with Google Search Console as well as Bing Webmaster Tools. How many prospects do you think will remember the exact URL of your website? The answer is the reason why it is paramount to register your Shopify store website with the major search engines. Irrespective of any SEO attempt, there is no way to get any favorable results. Without such acknowledgment, it is quite possible that no traffic is guided towards your website. Not using Google Search Console & Bing Webmaster Toolsīy not registering with Google Search Console & Bing Webmaster Tools you are ignoring to inform the two most important search engines that your website exists.
In this article, we shall discuss some of the Shopify SEO mistakes that store owners make and how to avoid those mistakes.ġ. However, it is unfortunate that many tend to make a blunder in the implementation of an ecommerce marketing strategy that is crucial to their business. With the combination of the right keyword, good content, and a few more ingredients, it is easy to remain on the top of any search result page. It is a closely guarded secret of how the ranking system exactly works in a search engine, but it is definitely not rocket science to figure out how to feature on top. A good SEO campaign, unlike direct marketing, has a subtle but effective way of nudging a prospect into becoming a paying customer.
It leads to greater visibility on the search engine which, obviously leads to increased traffic on your website. It is not an exaggeration to say that SEO has become one of the most significant aspects of an e-commerce business. When was the last time you went beyond the first page to find something you were searching for on Google? Therein lays the importance of Search Engine Optimization (SEO) in any online business.